porn-and-women

PORN BUSINESS
WOMEN BUYERS of PORN
WOMEN PERFORMERS in PORN videos/DVD’s

How PORN is Shot?
Brief Glimpse
In a hilltop home in an affluent corner of the Valley, Kelly Holland, the 47-year-old head of production for Penthouse Media Group, stands behind a camera monitor. Performer Dee Lilly gets ready for the shoot.
“Beautiful, baby girl, it looks gorgeous,” Holland encourages, as she watches on the monitor 10 feet away.
James Sullivan, the chief operating officer of Penthouse, stands behind Holland.

PORN INDUSTRY AND WOMEN

Ms. Holland, renowned Director of Porn Movies, cites HBO’s new sexually explicit miniseries TELL ME YOU LOVE ME as evidence of just how mainstream pornography has become.

Samantha Lewis, the C.E.O. of Digital Playground, estimates that 45 % of her sales on the web are to women buyers.
WOMEN PERFORMERS GET about $800 to $1,500 per day. Men get less. Total budget for three days of filming is about $110,000.

Holland’s plan for the day is to shoot two features, each cut in a hardcore and softcore edition, plus softcore and topless content for the Web and on-demand cable. Holland shoots Lilly for the softcore episode, designed to be downloaded onto a cell phone. It’s the story of a young suburban couple who buy a new house, which has one door that shows an alternate universe where people have nonstop sex. In a bedroom performers Alec Knight and Carolyn Reese are staging a crucial scene. With blond extensions and a thick mask of makeup, Reese is attractive. Knight is equally average, for the most part. As they go through the motions, the cameraman urges them to act lovingly toward each other. No matter what position they’re in, they find a way to gaze into each other’s eyes. While leaving when the scene is over, Lilly stumbles, tripping over her towering plastic stilettos, Holland sweetly reassures her. “You’re so cute,” she says, “you don’t have to know how to walk.”

Holland’s plan for the day is to shoot two features, each cut in a hardcore and softcore edition, plus softcore and topless content for the Web and on-demand cable. Time is tight, and the director hustles the performers around the set in order to get the most footage for their day rate: usually about $800 to $1,500 for women, less for men. Today’s shoot is a conscious counterjab at the cheaply produced, handheld hardcore videos that flood user-generated adult sites and chip away at the big studios’ bottom line. The total budget for three days of filming is about $110,000.
Holland, a veteran in the growing ranks of female directors, believes women—and the men who want to watch with them—are customers she won’t lose to online viewing. “Women are more reliable, they are more loyal, and they spend more money,” she says. “For women, you have to make sure the girls have great manicures, great pedicures, and great lingerie—put them in La Perla or Agent Provocateur—and you can serve up some pretty explicit material.” Holland cites HBO’s new sexually explicit miniseries Tell Me You Love Me as evidence of just how mainstream pornography has become.

“It’s not just a man thing,” agrees Samantha Lewis, the C.E.O. of Digital Playground, who estimates that 45 percent of her Web-based sales (which include site subscriptions and DVDs sold online) are to women. “As each year goes by, we’re realizing, Oh my goodness. The percentages are climbing.”

The porn industry has long wanted to expand its female audience, but some producers concede it will take more than fancy sets, gauzy lighting, and a story line. “Women are just as unpredictable as men, only more so,” says Phil Harvey, the 69-year-old Harvard grad who 35 years ago founded Adam & Eve, a $90 million adult-film producer and sex-toy retailer based in Hillsborough, North Carolina. Harvey is a pioneer in marketing toys and videos to women and couples, having instituted a “sex positive” approach to pornographic retailing in the late 1980s. But as important as women are to Adam & Eve’s business—Harvey says 40 percent of its Web customers are female—he cautions against overgeneralizing. “At least five times we’ve tried to produce a women’s catalog, with cuddling and coupling,” he says drily. “It didn’t work.”

Source:

Obscene Losses
by Claire Hoffman November 2007 Issue
http://www.portfolio.com/culture-lifestyle

Dr. Ashok Koparday
MBBS, FC SEPI
Medical Director
Samadhan India
Center for Therapy, Education, Research in
Sex, Marriage, Relationships

Ex. Teaching Faculty
Seth G. S. Medical College and K. E. M. Hospital and
Grant Medical College and Sir J. J. Group of Hospitals
University of Mumbai, India

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